‘Breakthrough’ is a six film series about impending scientific breakthroughs. The films are directed by six renowned directors and produced by National Geographic. For the Danish launch of the ‘Breakthrough’ series, Propellant was asked to localize and adapt the American tv-spot and print materials for use across platforms. The ‘Breakthrough’ theme ran for six subsequent weeks and was marketed through outdoor, cinema, online and print media. Every week all the marketing materials were updated to reflect the topic of the current week’s film.