World leading producer of optical lenses and equipment, Essilor’s products are offered by more than 200,000 opticians across 100+ countries worldwide. Essilor has had a significant presence in the Nordic markets for the past 30 years.

Propellant works with Essilor as adaption and production agency in the Nordic markets.
Our assignments span adaption of campaign materials, graphic clean-up, layout, production and distribution to 1200+ opticians across the Nordics.

Propellant Marketing Portal Overview

It is all handled smoothly through the Uneyeted shop. Built on Propellants proprietary PMP technology, it effectively works as a loyalty program, where opticians can order flyers, ads, direct mail, envelopes, posters, desktop displays, window and desktop stickers and mouse pads.

Essilor campaign materials

Poster - Essilor
Folder - Essilor

Essilor says:

“In our organisation we oftentimes collaborate across borders  – internally within the marketing organisation and externally with our clients. PMP was a natural choice for us, allowing smooth control of the internal processes regarding versioning, localization, proofreading and production. 

Based on our experience we have expanded the system with an order-portal for our loyal customers. In the portal they can order point-of-sale marketing materials tailored to their specific shop. All dialogue takes place directly between the shop and Propellant, securing the best possible solution every time. 

The system has significantly reduced the time spent on these processes and resulted in fewer mistakes and corrections. That is why I emphatically recommend Propellant as a partner.”

Jacob From
Commercial Development Director, Essilor