In cooperation with the client we destilled the most important messages for the movie. From that we created a simple narrative – providing an overview of the range of opportunities and possible advancements that DSG offer their trainees.
To create coherence we used the palette from the client website. The characters were designed to be somewhat generic, but still humorous. A filter added extra movement to the calmer sequences and created a crayon-like look.
The sketches from the storyboard were cleaned up using Adobe Illustrator. Animation was made in Adobe After Effects. The rhythm of the speak provided a base for the timing of the animation.
