CATSJ is a mobile app. With CATSJ, the user can earn money by being exposed to offers tailored to their preferences. The user can keep the proceeds or donate to their favorite charity.
When CATSJ was about to launch their app, they enlisted Propellant to develop an animated infomercial. The short film explains how the app works. Two versions of the film was made. One for the end-user and one for the advertiser.