Aarhus University

Propellant helps Aarhus University create online-campaigns. The web banners are often adapted from existing posters and print ads. The challenge in adapting for online is to reduce the communication to the absolute essentials, while providing a clear incentive to click the ad. Smooth animation can act as an eye-catcher but can also be imposing.

AU Recruitment 2016 - HTML5 banners for desktop and mobile